Wednesday, March 20th, 2024
GovernmentFrameworks.com | APAC – USER Group | Crafting a Dynamic Local Government Branding Experience | March 19th, 1 -11 :45 AM | AEST | Speakers – Cheriece Johnson Chief Operating Officer – Government Frameworks | Steve Smit – Chief Executive Officer – P356 Solutions | Sam Piper – Manager of Communications – Fraser Valley Regional District
Join us for this enlightening panel discussion where 3 experts in their respective fields will delve into the how, what and why of Local Government organizational branding, allowing you to take the steps towards transforming your municipality’s brand experience!
Key Takeaways:
- Understand the importance of dynamic brand experience for local government organizations.
- Learn how to leverage resident personas and journey mapping to tailor experiences.
- Discover effective communication strategies for engaging with residents.
- Harness the power of storytelling to communicate valuable information and foster community engagement.
- Gain actionable insights and best practices for implementing dynamic brand experience strategies in your municipality.
- Discover innovative strategies to elevate your community’s image and engage constituents effectively.
- Gain practical tips to enhance communication, foster community pride, and attract investments.
- Learn from industry based experts as they share insights on building a distinctive local brand that resonates.
Speaker – Cheriece Johnson
Chief Operating Officer Government Frameworks
Cheriece is an accomplished Operations Executive with a proven track record for leading technology companies globally. As someone who is passionate about branding, and local government, she is very excited to contribute to the upcoming panel discussion. Her diverse background spanning 5 continents equips her to offer unique insights into building impactful government brands that land locally and resonate globally.
Speaker – Steve Smit | Chief Executive Officer
P356 Solutions
Steve Smit leads P356 Solutions, drawing on two decades in market development with industry giants to champion impactful branding strategies. His corporate world insights, coupled with a keen understanding of personal branding, are poised to offer fresh perspectives to local governments. Steve’s approach demystifies how corporate branding techniques can be adapted to engage communities effectively, fostering stronger connections between local governments and residents. Eager to share, Steve aims to help attendees leverage his cross-sector experience for tangible community benefits at the upcoming user group.
Speaker – Sam Piper | Manager of Communications
Fraser Valley Regional District
Samantha Piper is a seasoned, authentic, and relationship-driven communications leader who brings a wealth of local government expertise to the panel. Throughout her career, Sam has been recognized for her superior relationship-building and strategic communication abilities while successfully shaping and amplifying the image of local government. Her passion lies in leveraging effective messaging to engage communities and building a robust local government brand. Her strategic approach is grounded in understanding audience needs, ensuring transparent communication, and fostering impactful relationships. Thrilled to share insights and strategies on the panel, Sam is committed to enhancing the narrative of local governments and creating a lasting positive impact on communities and stakeholders alike.
Ready to transform your municipality’s brand experience? Register now!
