Tuesday, March 19th, 2024
GovernmentFrameworks.com | USA | Canada -USER Group | Crafting a Dynamic Local Government Branding Experience | March 19th, 2 – 2 :45 PM | MDT | Speakers – Cheriece Johnson Chief Operating Officer – Government Frameworks | Steve Smit – Chief Executive Officer – P356 Solutions | Brent Lanthier – Communications – The Town of Saugeen Shores
Join us for this enlightening panel discussion where 3 experts in their respective fields will delve into the how, what and why of Local Government organizational branding, allowing you to take the steps towards transforming your municipality’s brand experience!
Key Takeaways:
- Understand the importance of dynamic brand experience for local government organizations.
- Learn how to leverage resident personas and journey mapping to tailor experiences.
- Discover effective communication strategies for engaging with residents.
- Harness the power of storytelling to communicate valuable information and foster community engagement.
- Gain actionable insights and best practices for implementing dynamic brand experience strategies in your municipality.
- Discover innovative strategies to elevate your community’s image and engage constituents effectively.
- Gain practical tips to enhance communication, foster community pride, and attract investments.
- Learn from industry based experts as they share insights on building a distinctive local brand that resonates.
Speaker – Cheriece Johnson
Chief Operating Officer Government Frameworks
Cheriece is an accomplished Operations Executive with a proven track record for leading technology companies globally. As someone who is passionate about branding, and local government, she is very excited to contribute to the upcoming panel discussion. Her diverse background spanning 5 continents equips her to offer unique insights into building impactful government brands that land locally and resonate globally.
Speaker – Steve Smit | Chief Executive Officer
P356 Solutions
Steve Smit leads P356 Solutions, drawing on two decades in market development with industry giants to champion impactful branding strategies. His corporate world insights, coupled with a keen understanding of personal branding, are poised to offer fresh perspectives to local governments. Steve’s approach demystifies how corporate branding techniques can be adapted to engage communities effectively, fostering stronger connections between local governments and residents. Eager to share, Steve aims to help attendees leverage his cross-sector experience for tangible community benefits at the upcoming user group.
Speaker – Brent Lanthier | Communications
The Town of Saugeen Shores
Brent Lanthier is a veteran communications professional whose 25-year career spans both the public and private sector. He has provided communications support for several corporate clients representing major Canadian retailers and brands. He also spent a decade in broadcasting as a producer and writer for a national television news channel, as well as building and producing soccer news broadcasts across three continents. He has consulted for a national broadcaster in Asia, and currently works as the Communication Specialist for his hometown of Town of Saugeen Shores.
Ready to transform your municipality’s brand experience? Register now!
